If you’ve decided you want to create a video to promote your business, you need to ask yourself a few questions before you get started:
- Will your video be used to post on your branded YouTube channel, your website or another site in hopes of attracting more prospects?
- Will you use a video as a freemium to attract people or as a premium to incentivize people to buy?
- Will you use it to train or teach someone how to get more out of your product or service?
- Do you want to create video blogs (called “vlogs”)?
- Will you use the video as an intro for new customers? For instance, will it be a welcome video that tells them how to access the information they just bought while giving them an opportunity to see your smiling face?
- Do you want people to pay you to view it, as one would for an online training?
Keywords
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