How To Keep Clients Like Virgin Hotel Chicago Does

After being formally open for under a year, the Virgin Hotel Chicago recently won Conde Nast’s Readers Choice poll of 300,000 travelers.

The other best-of categories can be easy to game if you have a slick public relations firm and some word-of-mouth, but reader’s choice is a solid barometer of what is actually resonating with travelers in the market. For a first-year hotel to win it with a new concept is significant and its worth unpacking the elements that are working well.

Skift article here

Keywords

Chicago operators   client markets   hotels   how to   Illinois operators   luxury hotels   working with hotels   

 

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How To Help Your Customers By Creating Solutions

Many people believe the most innovative companies create customer needs with breakthrough new products.

Nobody knew they needed an iPhone, the thinking goes, until Apple created the need for it. Hence, if you want to be an innovation leader, you should seek to find ways to create customer needs.

Although this may sound reasonable, it’s a common misbelief based on people confusing customer needs with solutions. Great innovators do not create customer needs; they discover existing important unsatisfied needs, and then create solutions that address those needs dramatically better than any other option.

Charlotte Business Journal article here

Keywords

building your clientele   business growth   business management   customer service   how to   productivity   

 

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How To Create Effective Business Videos

If you’ve decided you want to create a video to promote your business, you need to ask yourself a few questions before you get started:

• Will your video be used to post on your branded YouTube channel, your website or another site in hopes of attracting more prospects?
• Will you use a video as a freemium to attract people or as a pre­mium to incentivize people to buy?
• Will you use it to train or teach someone how to get more out of your product or service?
• Do you want to create video blogs (called “vlogs”)?
• Will you use the video as an intro for new customers? For instance, will it be a welcome video that tells them how to access the informa­tion they just bought while giving them an opportunity to see your smiling face?
• Do you want people to pay you to view it, as one would for an online training?

Entrepreneur article here

Keywords

building your clientele   business growth   how to   innovative marketing   marketing/promotions   video   

 

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How To Better Run A Business With Remote Employees

Today, companies with remote workers are becoming more and more common. This paradigm shift stems from many reasons, but it mainly boils down to a few key aspects of work life. Saving money on expensive equipment and office space, granting personal freedoms as a benefit, and having access to the widest possible talent pool are some of the many great perks of being a remote company.

For workers, it’s also a preferable arrangement, as it provides them with flexibility and a much wider choice of job opportunities. According to an annual study conducted by AfterCollege, 68% of millennial job seekers said the option to work remotely would greatly increase their interest in specific employers.

Forbes article here

Keywords

business goal-setting   employee benefits   employee management   employee perks   how to   staff management   

 

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