Genesis is the newest car brand in the United States, but it’s not quite as “all-new” as you might think. The idea of Genesis has been in the making for a while—initially as a pair of upscale models in Hyundai’s lineup.
For 2017, what used to be known as the Hyundai Equus has been redesigned and given the Genesis G90 nomenclature. And what was called Hyundai Genesis last year is now the Genesis G80.
Genesis is designed to operate much like Lexus does to Toyota, by offering a more luxury-oriented shopping experience, pampering after-sales treatment, and products that are decidedly more high end than Hyundai’s standard lineup.
The Car Connection article here
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Hyundai Hyundai Genesis new sedans new vehicles premium luxury sedans Sales & Marketing
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