If you’re putting together a public relations effort for your company, let go of the antiquated picture you may have in your head of scattershot press release mailings to journalists and reviewers who are only nominally interested.
Replace this with a concept more akin to customer service–with the customers in question being your brand’s online and offline communities, the users of your product, and your other stakeholders.
Keywords
Branding business management communications customer service marketing/promotions public relations Ritz-Carlton
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