OMAHA, Nebraska — Beyond moving buses throughout the U.S., Luke Busskohl, COO of family-owned Arrow Stage Lines, believes in helping others. The company has done work with many of their local charities and The Salvation Army, but had never really given an official name to these projects.
“Our company has always wanted to be people of giving,” Busskohl says. “We want to keep growing with different charities and doing different things to make an impact not only on local communities, but also worldwide.”
Thus, the aptly-named Hero Project was born. While Arrow Stage Lines continues support on the community level, they felt it was time to widen their scope. After much consideration, the company teamed up with charity: water, an international charity organization dedicated to ending the world water crisis.
LCT has reported on the importance of and rewards that come with giving back to your community in past articles. Many companies donate their time, money, and manpower to make special events happen out of the goodness of their hearts and a genuine desire to help those less fortunate than themselves.
“We looked around at a bunch of different charities, but what we really liked about charity: water is the money goes to building wells where people don’t have clean water,” Busskohl says. “We just thought that was awesome and loved how transparent and informative they are.”
Ariana Malushi, a brand partnerships account executive for charity: water, says this openness is why companies choose to donate. “100% of all public donations directly fund water project costs. We prove every project we build using photos and GPS coordinates on Google Maps, and we work with strong local implementing partners to build and maintain projects.”
Arrow Stage Lines will donate $1 per charter trip sold to charity: water. The campaign began on World Water Day, March 22, 2016, and the company has set up a webpage for those who would like to donate personally to the cause.
At the time of this article’s publication, they have raised $3,465 to provide 115 people with clean, safe water. There are 41 days left to donate.
“It has always been important to our company and family to help support those in need,” said CEO & President, Steve Busskohl. “The Hero Project helps uphold what we believe in as a company.”
Luke adds, “I think it’s important for every industry to give back. I think it’s part of our calling as individuals to help those in need and to serve others…Hopefully it’s important for others too, because I think it makes a huge impact.”
To see a video detailing the work charity: water does, click here.
If you are interested in starting your own campaign, click here
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