BMW AG pledged to defend its lead in the world’s luxury-car market in 2016 after being usurped by Mercedes-Benz in the first half, highlighting the challenge it will face in keeping both sales and margins up without a blockbuster new model.
“We intend to stay the leader on sales across our brands BMW, Mini and Rolls-Royce this year,” Chief Financial Officer Friedrich Eichiner said on an earnings conference call with reporters. Eichiner emphasized profitability as much as deliveries, saying the company will stick to a target corridor of 8% to 10% of sales.
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BMW Fleet Vehicles luxury market trends Mercedes-Benz OEMs premium luxury sedans Rolls-Royce vehicle sales
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