Lyft is launching a luxury ride service called Lyft Premier to compete with Uber Black.
Lyft says 60% of its riders have requested an option for a more luxurious ride. The company says Premier riders will get a higher-end vehicle like a BMW 5 Series, Audi A6, or an Escalade.
[FROM LCT: A Lyft spokesman said Premier is not related to any ongoing talks with Carey International].
Keywords
Lyft on-demand service tiered services TNCs Uber
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