Tuesday, April 19, 2016

Mercedes-Benz Looks To Reign As Top Luxury Brand

BERLIN — Daimler AG’s Mercedes-Benz, once written off as a stuffy brand for old men, is poised to reclaim the top spot among premium car brands for the year after a decade of trailing rivals BMW AG and Audi AG.

Through the first three months this year, Daimler’s efforts have paid off globally. Mercedes-Benz overtook BMW to sell 483,487 cars under its own nameplate so far this year, with sales rising nearly 13%, twice the growth rate of its rival. That puts Mercedes-Benz in pole position as the race for the 2016 luxury-brand sales crown continues.

Nasdaq article here

Keywords

Audi   BMW   Daimler   Mercedes-Benz   Sales & Marketing   vehicle sales   

 

Follow @lctmag on Twitter

via Limo News http://ift.tt/1VymmqN


No comments:

Post a Comment