What Happens When Cadillac Takes On BMW?

It must be hard to kick ass, decade after decade. It puts a giant target on your back, after all — you’re the one everyone else is trying to knock down, year after year.

In the car world, Bayerische Motoren Werke AG has been that leader for a long time. BMW created the sports sedan segment with the M3, released an early luxury SUV with the X5, and is now focusing on the future with its “i” sub-brand. It’s even promised a self-driving car by 2021.

Which brings us to Cadillac, an American brand that was the BMW of its day — those days being the 1950s.

The Verge article here

Keywords

automakers   BMW   BMW 7 series   Cadillac   Cadillac CT6   CT6   OEMs   

 

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