DETROIT — Uber launched its “scheduled rides” feature Aug. 10 in metro Detroit, making further inroads into a business once dominated by traditional cabs and black cars.
The new feature gives Uber customers the option of booking a ride between 15 minutes and 30 days beforehand. Previously, Uber riders could not schedule ahead and had to hail a ride via Uber’s smartphone application from whatever Uber drivers happened to be on the road.
The scheduling feature could make Uber an even more formidable competitor with area cabs and black-car services, which have long taken ride reservations by phone.
Detroit Free Press article here
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