Mercedes Winning Luxury Market With Unusual Strategy

Mercedes-Benz is having a very solid year. Even though growth so far this year is flat, the three-pointed star is still setting the pace for the luxury car sales in the US.

For the month of July, Mercedes-Benz’s US operation set a new company record with 28,523 cars sold — an increase of 3.6% over the same period last year.

Business Insider article here

Keywords

luxury market trends   manufacturing   Mercedes-Benz   Mercedes-Benz E-Class   OEMs   premium luxury sedans   vehicle sales   

 

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