Lance Zaal thought Williamsburg needed something different. When the idea of Drink Williamsburg came to him last year, the city didn’t have much of a drinking scene.
“I always thought the city needed something new,” he said.
Zaal saw an opportunity: Enter Drink Williamsburg, a touring company that transports its patrons to local establishments where they can drink and be merry.
The Williamsburg alcohol industry is growing some, and as it has, the potential stops for those interested in Drink Williamsburg will increase.
Keywords
alcoholic beverages charter and tour retail markets tourism Virginia operators
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