Wednesday, February 3, 2016

Transportation Company CFO Joins LCT As Financial Columnist

<p>Meet LCT columnist Ron Sorci at the ILCT Show on March 1 at 1 p.m.&nbsp;</p>MIAMI — LCT Magazine has retained Ron Sorci, the former CFO of Aventura Worldwide Transportation, as its financial columnist effective immediately. Sorci’s “Profit Driven” column will debut in the March issue of LCT, which will be distributed on the exhibit floor of the International LCT Show in Las Vegas Feb. 29-March 2.

Sorci will appear at the LCT booth on Tuesday, March 1 at 1 p.m. to meet readers and hear from attendees their concerns and ideas about operational finances. The LCT booth will be set up in the registration area adjacent to the exhibit hall entrance at the Mandalay Bay conference center.

“I am extremely pleased to be given the opportunity of joining LCT Magazine as a columnist where I will cover many key topics in the months ahead,” Sorci said. “I have always felt that LCT provides its readers with critical and timely information that can be used to assist in running the day to day operations of any size livery company. The topics that I will cover include revenue, finance, marketing and business development. I look forward to seeing many of you at the upcoming show where we can exchange ideas on the types of articles that would be of the most interest to you.”

Since leaving Aventura on Dec. 31, 2015, Sorci has started Miami-based Professional Consulting Resources Inc. (www.pcrforyou.com), a business that provides consulting in the areas of accounting, M&As, sales, human resources and management. Before joining Aventura in 2002, Sorci worked as a senior-level executive at numerous public and private companies.

He also served as President of the National Limousine Association 2009-10, and as a board director for eight years. Sorci has conducted several financial-themed educational sessions at International LCT Shows.

LCT readers can reach Ron at Ron@pcrforyou.com or (786) 229-3662.

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