Wednesday, November 4, 2015

Hyundai Spins Off Genesis Nameplate Into Luxury Division

<p>Hyundai Vice Chairman Euisun Chung announcing the Genesis luxury brand courtesy of Hyundai.</p>Hyundai plans to launch six new models by 2020 under its Genesis nameplate as a stand-alone global luxury brand to better compete with other luxury vehicles, the automaker has announced.

Automotive Fleet article here

Keywords

Branding   foreign vehicle brands   Hyundai   Hyundai Genesis   new vehicles   OEMs   premium luxury sedans   

 

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