The company serves a diverse group of market segments under the corporate brand, manufacturing 23 unique brands of buses, mobility vehicles, ambulances, fire apparatuses, recreation vehicles, terminal trucks and sweepers.
The first priority in choosing a new name was to ensure it communicated to the marketplace the company’s forward-thinking, international leadership in the industries it serves, CEO and President Tim Sullivan said.
Additionally, it wanted a name representing passion, momentum, and one of which all employees could be proud. Sullivan says changing the name from Allied Specialty Vehicles to REV Group, Inc. meets all of these criteria.
“Like a revving engine letting bystanders know a car is preparing for a quick acceleration, REV communicates to the world that we are set for growth,” Sullivan said. “REV shows speed and engagement in action. REV lets the world know we don’t simply manufacture specialty vehicles — we REVolutionize them.”
In connection with the new name and logo, the company also has introduced a new “Vehicles for Life” tagline. With more than 5,000 employees building more than 18,900 specialty vehicles every year, Sullivan points out that every one of the company’s 23 brands helps “connect and protect” lives around the world daily.
“Whether saving lives by transporting the sick and injured to hospitals, enriching the lives of families as they travel on vacations, or making lives more mobile for those with disabilities, our vehicles are anintegral part of everyday life,” Sullivan said. “We believe the REV banner will serve as a strong corporate identity for the role we play both nationally and internationally as we move forward.”
About REV
REV Group, Inc. is a +$1.7 billion manufacturer of industry leading motor vehicle brands serving commercial, fire and emergency and recreation markets. Within the commercial division, REV offers a number of iconic brands including Collins Bus, Champion Bus, Federal Coach, Goshen Coach, ElDorado, ElDorado Mobility, Krystal luxury buses, Capacity terminal trucks and Laymor sweepers.
The recreation vehicle division produces a full line of both gas and diesel powered RVs. The fire and emergency division offers a complete line of fire apparatus and ambulance vehicles.
Information: www.REVgroup.com
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Keywords
Allied Specialty Vehicles buses Collins Bus ElDorado National Federal Coach Krystal Bus limo buses manufacturing mini-buses new vehicles OEMs REV Group shuttle buses
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