Aston Martin Aims To Rival Tesla

The UK-based Aston Martin has teamed up with Chinese technology company LeEco to bring an electric sedan, the Aston Martin RapidE to market in 2018.

Andy Palmer, chief executive of Aston Martin, points out rivals Ferrari, Bentley and Rolls-Royce have failed to bring a fully-fledged EV model to the market, paving the way for Aston Martin “to be a trailblazer in luxury electrics.”

And when it comes to Tesla’s Model S, Palmer claims the RapidE is in a league of its own. “I would argue Tesla fits in the premium market, competing with the likes of BMW and Mercedes. Aston sits above that.”

CNBC article here

Keywords

Aston Martin   electric vehicles   green vehicles   new sedans   new vehicles   premium luxury sedans   Tesla   

 

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