SAN FRANCISCO — iCARS, a new web and mobile app technology platform that connects travelers with licensed, thoroughly-screened executive car service operators and chauffeurs, announced June 10 it hired Edward Silver as company President, effective immediately. Silver will lead all company operations for iCARS, including technology strategy and business development.
An accomplished veteran in the travel, technology and transportation industries, Silver was most recently the senior vice president of global operations, and chief marketing officer of the Global Business Travel Association (GBTA), headquartered in Washington, D.C. GBTA is the world’s premier business travel and meetings organization with over 7,000 members and operations on six continents.
At GBTA, Silver oversaw sales and marketing, technology, product development, and the organization’s growing media interests. Silver implemented and transitioned GBTA’s technology platform to enable the former National Business Travel Association (NBTA) to scale and grow globally into GBTA.
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