Cadillac Escala Concept To Appear At Oscars

Cadillac has a slightly different marketing strategy than the other GM brands. While Buick has already paid to run a new commercial during Super Bowl LI, Cadillac has purchased three ad spots that will run during the 89th Academy Awards.

TheNewsWheel.com article here

Keywords

Cadillac   concept car   Escala   

 

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5 Things To Know About The Cadillac CT6 Hybrid

The CT6 is Cadillac’s largest sedan, sized and equipped to challenge models like the Audi A8 and Lexus LS. But thanks to copious amounts of advanced engineering it’s up to 1,000 pounds lighter than some of its competitors.

Obviously, this weight advantage helps the CT6 handle better, accelerate faster and stop quicker, all while burning less fuel. When it goes on sale this spring, the 2017 Cadillac CT6 Plug-In aims to dramatically improve the efficiency of this flagship model.

AutoGuide.com article here

Keywords

Cadillac   Cadillac CT6   green vehicles   hybrid vehicles   new vehicles   

 

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Networking Unplugged: Try Something Different This Year

The BIG Show is coming soon to Las Vegas. Our theme this year is Embrace the New. It’s a nod to the future and to rethinking all we do — a subject we at LCT believe is timely given the shake-up of the status quo.

That being said, according to YOU, one of the primary reasons for investing in attending the International Limousine, Charter & Tour Show on March 13-15 is to “network.” At a recent team meeting, I asked my staff what that really looks like.

Seriously, I hear it all the time, “The networking was outstanding!” I see the masses; I hear the din of conversations all throughout the corridors of the Show, so I get that people are schmoozing.

I see this happen every year — the exact same thing — and I just have to wonder out loud what tangible results are coming your way. Are we actually doing it right, or do we just go with the flow and assume networking at the LCT Shows means a heck of a lot of business cards are swapped?

Networking loosely means making contacts. I know if I ask operators at the Show if they made contacts, I would hear YES. However, making contacts doesn’t necessary increase your client book or make you money. Shouldn’t that be the goal? Of course. So let’s change things up this year and try on some different ideas:

1. Build a press kit and take it to the Show: Include “reprints” of your print ads, client testimonials, copies of your insurance certificate, your LCTConnect.com profile (or a basic company story), news clippings of any press, awards, and accomplishments, a business card, and pictures of your fleet and staff (if you have a company brochure you can include that, too). Invest in pocket folders for all of your collateral that has your logo on the cover. Voila, you are official.

2. If you can cobble funds together to buy a general sponsorship, do it: The secret is you will be given the same SPONSOR ribbon to wear that the huge Show donors have. This will help you stand out against the 3,000 to 4,000 operators attending and is a good conversation piece. Plus sponsors get branding opportunities no one else gets. (Email me if you are interested or go to lctshow.com).

3. Pre-set appointments — even with my editorial team: Contact people on your “must meet” list. Even if an outreach to those people goes unanswered, it’s a great opener at the Show. Find them and say, “Hi! I sent you an email a few weeks ago as I was hoping to introduce myself to you at the Show.” Put it on your planner as a Show goal to meet as many on your TOP list as you can. Also, have another plan to meet 10 new faces a day who are not on your target list.

At the Show, time is of the essence with so much action. First and foremost, smile, look friendly, and say hello to people (don’t let me catch you nodding and looking like the Secret Service!)

Skip the small talk and ask a personal question, such as, “Where are you from?” Don’t start off talking about yourself! Find the “me toos” — establish a connection as soon as possible. Pay a unique compliment. As the saying goes, “People will forget what you do and forget what you say, but they will never forget how you made them feel.”

Ask for an opinion, but be sure it’s something on point. You don’t want to throw a person off. Asking an opinion is an excellent way to engage. For example, “I am curious if you feel the TNCs in your market have had any real impact. Thoughts?” Be present. Don’t you hate it when you are talking and the other party is rubbernecking or checking a smartphone? It’s rude, so don’t do that to others.

It may seem counter-intuitive, but showing up early at a networking event is a much better strategy than arriving late. As a first attendee, you’ll notice the room is calmer and quieter — and people won’t have settled into groups yet. It’s easier to find other people who don’t have conversation partners yet.

Be sure to check out more networking tips in the extended online version of my column at LCTMag.com. Embrace the New this year by starting out at the Show with a resolve to being open to CHANGE at the most powerful networking event in the world. This is an important piece to your sales program. We wish you a wildly successful time in Las Vegas!

Keywords

business growth   ILCT 2017   LCT Publisher   networking   public relations   Sara Eastwood-Richardson   tradeshow preparation   

 

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Prepair Yourselves: Driverless Cars Are Getting Good

It’s report card time for the automakers and Silicon Valley denizens studying the tricky problem of making cars drive themselves, and everyone is passing.

Wired article here

Keywords

autonomous vehicles   driver safety   driverless cars   passenger safety   safety   self-driving vehicles   vehicle safety   vehicle technology   

 

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Trump Travel Ban Could Deter Business-Related Trips

After spurring protests, drawing international outrage, and creating mass confusion over the weekend, President Donald Trump’s edict temporarily banning travel from seven Muslim-majority countries is causing some companies to rethink business trips.

According to a survey conducted by the Association of Corporate Travel Executives, 36% of respondents said their company would reduce travel “somewhat.” A smaller number — 3% — said travel would drop significantly.

Skift.com article here

Keywords

business travel   corporate travel   Donald Trump   international   international business   research and trends   survey   

 

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Uber Teaming Up With Mercedes-Benz Self-Driving Cars

Last year, Uber struck up with Volvo, which built the TNC’s autonomous tech into a fleet of XC90 SUVs for testing in Pittsburgh and San Francisco (until the California DMV kicked it out). But the Daimler deal marks a new approach for Uber. Until now, its public plan called for stuffing its homegrown tech into vehicles built by an established manufacturer like Volvo, then deploying it. Such a move eliminates the driver, letting Uber keep the entire fare.

Wired article here

Keywords

autonomous vehicles   driverless cars   Mercedes-Benz   self-driving vehicles   TNCs   Uber   

 

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Last Call: Enter Operator Of The Year Awards Now

LAS VEGAS, Nev. — If you are headed to the 2017 International LCT Show being held at the Palazzo Venetian Resort Hotel Casinos in Las Vegas, then the best way to raise your company profile is by winning an Operator of the Year Award. It could make you a must-know, sought-after name in the limousine industry.

Check out what some operators (kept anonymous) have already submitted here. The OOY Awards are all about promoting excellence in business and operations.

ENTRY FORM HERE (The form also can be accessed at the top of the LCTmag.com home page by clicking the star-studded “LCT Awards” link).

LCT gives the awards to six operators who excel in the areas of customer service, technology, training, media and marketing, safety, and community/industry involvement. Winning operators in the past have enjoyed a boon in marketing potential and industry stature.

A panel of judges scores finalists in each of those categories for the following OOY awards: 1-10 fleet vehicles; 11-30 fleet vehicles; 31-50 fleet vehicles; 51+ fleet vehicles; motorcoach; and global/international.

Winners will be announced and honored on Tuesday, March 14, 2017 from 7 p.m. to 10 p.m. during the LCT Magazine Awards Gala at the International LCT Show in the Sands Expo between The Palazzo and The Venetian Resort Hotel Casinos in Las Vegas.

Keywords

awards   casinos   honors and awards   ILCT 2017   industry events   Las Vegas   LCT Events   limo tradeshows   National Limousine Association   Operator of the Year Awards   tradeshow preparation   

 

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