Limousine Finder: 2016 at 12:46PM

How To Truly Define A Luxury Car

What makes a car luxurious? Building a prestigious brand requires more than an awesome marketing team or a celebrity endorsement.

From Porsche to Mercedes-Benz, Lincoln to Lexus, car makers have spent decades defining an elevated brand perception, and maintaining their high value cannot be left to loyalty and conservative thinking.

The entrance of technology, expectations of luxury, and disruptive competitors are just some of the variables that constantly change market needs, and luxury car makers are then left with the difficult task of building next generation models that exceed, well, everything.

Huffington Post article here

Keywords

luxury market trends new vehicles premium luxury sedans technology vehicle technology

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Cadillac Changes Its Model Name Game

Cadillac’s naming strategy has involved a confusing bunch of letters – STS, ATS, CTS, DTS, XLR, ELR,, SRX, XTS. What do they mean? Head of General Motors Cadillac Divison Johan de Nysschen explains Cadillac’s new naming strategy like so:

Cadillac needs to become a global brand. While loving the glamor and emotion tied to old Cadillac names like Eldorado, Seville, DeVille, Biarritz, and Fleetwood, these names have little meaning outside the U.S. Instead, adopting an alphanumeric naming strategy will help Cadillac dealers and customers understand where the product fits in the Cadillac vehicle hierarchy.

Going forward, cars will start with CT (Cadillac Touring) plus a number. The first car using that naming strategy is the new Cadillac CT6. Crossover SUVs, of which Cadillac will eventually have four, start with XT (Crossover Touring) plus a number. The new Cadillac XT5 is the first crossover to use the strategy as it replaces the SRX.

Forbes article here

Keywords

automakers Cadillac Cadillac CT6 Cadillac XTS manufacturing new vehicles operations

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Jason Sharenow Chosen President Of New Jersey Limo Group

EAST HANOVER, N.J. — Industry veteran Jason Sharenow, COO of Broadway Elite Chauffeured Services Worldwide (East Hanover), assumed the office of president of the Limousine Association of New Jersey (LANJ) following the resignation of former president Jeff Shanker.

Shanker resigned as President, which he held since January 2015, after leaving Princeton-based A-1 Limousine to accept a general manager’s position with RMA Worldwide Chauffeured Transportation, Rockville, Md.

“LANJ is a growing and vibrant association and Jeff Shanker has done a remarkable job representing the interests of its members,” said Sharenow, who served as first vice president and has been on the board since 2004.

Sharenow started Broadway Elite in 1998 and merged with Elite Limousine in 2008. The 17-year industry veteran also is a part-time lieutenant with the Livingston Police Department in Essex County and volunteers as an EMT with the Livingston First Aid Squad.

On taking on leadership of LANJ, Sharenow said, “We have some of the industry’s heavyweights on the board and as members that have deep experience and knowledge of the industry which makes my job easier working with such professionals.”

Noting that LANJ has increased its membership, Sharenow said his goal is to continue to move the association forward, He said the association’s membership has increase close to 40% in the last few years and thanked both Jeff and the board, and especially executive director Patty Nelson, for working hard to increase membership.

“The job is a lot of work, especially on the legislative side, but the board is there to help me, and we intend to continue to grow and serve the operators of New Jersey.”

Related article: Shanker Joins RMA Worldwide