Cadillac CT6 Sedan To Debut At ILCT Show Feb. 29

LAS VEGAS, Nev. — Cadillac Professional Vehicles brings its newest luxury sedan, the CT6, to the International LCT Show on Feb. 29, allowing attendee-operators to see the longer wheelbase model for the first time.

The debut to the global chauffeured transportation industry will take place on the show floor at the Mandalay Bay Resort & Casino on Monday, Feb. 29 at 4:30 p.m., at the start of the annual International LCT Show. It will be on display during show floor hours through Wednesday, March 2.

“We’ll have the latest and greatest from Cadillac,” said Ray Bush, commercial sales manager for the Cadillac Professional Vehicles program. “It not just about rear seat roominess; the whole package needs to be experienced.”

In coming weeks, the Cadillac team will be selecting the exact CT6 vehicle to bring, since only a few are available. The model, which started production in January, will not arrive at dealerships until March. Cadillac will not create a livery model version of the CT6 as it has for the XTS, but instead offer a retail model like it does with the Escalade SUV models.

Details on pricing, incentives and warranties will be discussed during a special “Ask The Manufacturer” session to be held Tuesday, March 1 from 9:40 a.m. to 10:40 a.m. in Oceanside D of the Mandalay Bay conference center.

Cadillac Professional Vehicles plans to keep the XTS sedan in its livery fleet line-up, both as a sedan and for the 70-in. stretch limousine model built under the Cadillac Master Coachbuilder (CMC) program.

• CADILLAC CT6 WEBSITE AND INTERIOR SPECS
• CADILLAC XTS WEBSITE AND INTERIOR SPECS

The addition of the 2016 Cadillac CT6 to the exhibit floor makes this year’s LCT event historic, since it coincides with the official debut and unveiling of the 2017 Lincoln Continental by Ford/Lincoln Limousine & Livery Vehicles, to be held at 6 p.m. on the Show floor. This is the first time in recent industry history that Lincoln and Cadillac, the two longtime leading manufacturers and sellers of limousine vehicles, are debuting next-generation luxury sedans at the same industry trade show.

For operators and attendees, the near simultaneous debuts will enable them to literally walk back and forth between the vehicles and compare. Both the Lincoln-Continental and CT6 offer longer wheelbases, more interior legroom and more advanced technology options than previous fleet vehicle models. They also represent a new era in sedan design at both OEMs.

The last time Lincoln and Cadillac unveiled new, next-generation livery models, they did so one year apart, with the 2013 Lincoln MKT Town Car debuting at the 2011 International LCT Show at Paris Las Vegas, and the 2013 Cadillac XTS sedan debuting during the 2012 Show at the MGM Grand.

The dual, dueling debuts so far are helping fuel a surge in Show registrations, with the LCT event on track to possibly exceed the peak attendance levels of the 2006, 2007 and 2008 Shows that preceded the Great Recession.

About four-fifths of all exhibitors displaying at this year’s Show are planning to either unveil a new product or major product upgrade. For any operator looking to figure out future fleet make-ups in a ground transportation market upended by TNCs, this year’s Show brings all fleet vehicle options and buying opportunities together under one roof in a concentrated three-day period.

SHOW REGISTRATION HERE

Related article: Lincoln Continental Coming To ILCT Show

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LCT Creates Online Site To Find Affiliates

Year after year, we survey our showgoers to find out what they value the most in attending LCT events.

Networking consistently ranks at the top of the list. Yet, outside of the face-to-face forums at shows, the only means of connecting with one another is by way of generic “classified” ads uniform in size, hopelessly lacking in POP and critical company information, and packaged in endless pages devoid of page numbers and any rhyme or reason. Even worse, they are stacked six to eight to a page.

No Cheap Images
LCT tested this trend of advertising in 2014 before we stopped because we felt we were wasting operators’ money. Further, it made our magazine look like one of those cheap Penny Savers which turns off qualified readership. Don’t misunderstand. If you are running ads in LCT or any other magazine, there is branding value to be sure, but this is not the way to go if you’re looking for lead-generators and referral work.

I knew from your feedback that networking was very important, so what to do to fill that need? Print is too limiting. So turning my focus to the Internet, I explored social media opportunities only to find random city posts within “limo groups” asking fellow operators for a reference at a given spot. LinkedIn is too broad and set up more for job searches than business-to-business outsourcing.

My true ah-ha moment came when I was out with friends and my gal-pal joshed to me about meeting the man of her dreams on Match.com. I contacted my tech team and instructed them to join Match.com, e-Harmony and Plentyoffish.com so that we could analyze the means by which these sites connect people, and VIOLA!

How It Works

LCTconnect.com is the next best thing. As the business owner, you create your own company profile by simply following the line of questions that include everything from fleet make up to staff training, insurance information, operating systems, your business philosophy and more. There is a prompt to upload your fleet pictures, your offices, your staff and your headshot if you wish. You can be as detailed or straightforward as you like. What’s more, you can key in the cities and markets you wish to connect with, and the system looks for your best matches. Then the rest is up to you. You will be able to interface with operators by way of a unique email, and your reach is global.

What does LCTconnect.com cost? It’s free until May 1 if you’d like to check it out (no obligation; you just have to generate your profile). After May 1, the costs to subscribe are broken down from an annual fee to monthly, and are offered for as little as $39/month.

The program is highly intuitive, and very simple. LCTconnect.com is NOT a back operating system and is NOT a booking app. It’s JUST a B2B connection site to help you find the right partners from anywhere in the world to whom you can entrust your clients, and to get leads back into your market.

Sign up. You have nothing to lose and everything to gain. Plus, all the companies on LCTconnect.com in advance of the International LCT Show in Las Vegas will be a part of our exciting launch at our booth on the show floor!

Happy Connecting. We hope our networking site grows, and creates more partnerships, less guesswork and makes you more profitable!

Keywords

affiliate networks   building your clientele   business growth   LCT Publisher   LCTconnect.com   networking   operation growth   revenue growth   Sara Eastwood   

 

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